Understanding Webflow Pricing Plans: Key Features, Benefits & Limitations

The topic of Webflow pricing will never be outdated. This is because Webflow pricing and its plans may still confuse some users and clients.

To understand better what’s behind every pricing plan that Webflow offers, we will break down each of them. We will cover the main features, target audience, for who are certain Webflow plans ideal, as well as what are benefits and potential limitations of them.

By the end of this article, you will have a better understanding of how Webflow pricing plans work, and how to choose the one that will suit your needs the best.

‍

Understanding Webflow Pricing Plans

Before we break down all Webflow Pricing Plans, we need to highlight some key things.

First, you will see that Webflow pricing plans are gradually upgraded - with every following plan you will get more possibilities.

The second important thing to mention is that some of the limitations we're going to mention might not be crucial for some users.

Moreover, the business's specific needs are what determine whether some features are limitations or not.

‍

Webflow Pricing - Site Plans

Webflow Site Plans are pricing plans for building websites in Webflow. Webflow offers Free, Basic, CMS, Business and Enterprise plans. Those plans differ in their levels of features, including hosting, custom domain, CMS capabilities, and performance optimization.

Based on different website needs and sizes, individuals or agencies opt for a certain plan that can be upgraded or downgraded if needed.

‍

Free Plan

Free Plan is for everyone who wants to try building websites with Webflow. When you open your account, you will automatically start using the Free plan. Even if this plan is free, it offers some great insights on using Webflow, so if that fits your needs, you can forever be on a Free plan.

• Main Features: The free Webflow plan provides hosting on a Webflow.io domain with limitations: 2 pages, 20 CMS collections, 50 CMS items, 50 form submissions total, a free localization preview, and 1GB of bandwidth.
• Target Audience: Individuals or small businesses who want to try Webflow or create simple landing pages.
• Ideal for: Beginners, and hobbyists who want to try different website builders.
• Benefits: Free opportunity to explore Webflow's capabilities.
• Limitations: Limited website building features, lower performance, and lack of e-commerce functionalities.

‍

Basic Plan

The basic plan is an upgraded version of a Free plan and its price goes from $18/mo paid monthly, and $14/mo paid yearly. A Basic plan is made for simple and static websites, and for users who don't need CMS.

• Main Features: The Basic plan offers a custom domain, up to 150 pages, 500 monthly form submissions, free localization preview, 10GB bandwidth, and surge protection.
• Target Audience: Small businesses, the user who wants to build personal portfolios and simple blog websites.
• Ideal for: Freelancers, and small businesses.
• Benefits: Affordable, good if you have simple website needs with basic features.
• Limitations: Compared to higher Webflow pricing plans, the Basic plan has limited features, CMS isn't included and bandwidth is limited.

‍

CMS Plan

CMS Plan is a middle plan, and it has the first big upgrade compared to the Free and Basic plan. CMS Plan costs $29/mo paid monthly, and $23/mo paid yearly.

• Main Features: The CMS plan offers a custom domain, up to 150 pages, 20 CMS collections with 2,000 items, 1,000 monthly form submissions, free localization preview, 50GB bandwidth, surge protection, 3 content editors, and site search.
• Target Audience: Small to medium-sized businesses that need CMS for their websites, bloggers, and businesses that need membership sites.
• Ideal for: CMS plan is ideal for freelancers, as well as for agencies, and businesses.
• Benefits: Extended possibilities, supporting content-heavy websites.
• Limitation: If you have advanced needs, the CMS plan may not be ideal due to its page, CMS item, form submission, and user access limitations.

‍

Business Plan

Compared to CMS Plan, Business Plan offers similar features, but in an extended version. A business plan is recommended if you expect higher traffic on your website, and its pricing is $49/mo paid monthly, and $39/mo paid yearly.

• Main Features: The Business plan offers a custom domain, up to 300 pages, 40 CMS collections with 10,000 items, 2,500 monthly form submissions, free localization preview, 100GB bandwidth, surge protection, 10 content editors, site search, and form file upload.
• Target Audience: Medium to large businesses looking for complex websites, and businesses who expect high traffic.
• Ideal for: Agencies, established and high-volume businesses.
• Benefits: Advanced features and performance with better support.
• Limitations: Potential higher cost which may not be good for smaller businesses.

‍

Enterprise Plan

The Enterprise plan is the largest Webflow pricing plan that offers enterprise features. Enterprise plan is made for enterprise companies whose business needs require exclusive Webflow features.

For Webflow Enterprise pricing you need to contact Webflow directly and get your pricing based on your requirements.

• Main Features: The Enterprise plan offers a custom domain, unlimited traffic, extensive CMS capabilities, advanced collaboration tools, unlimited form submissions, enhanced performance, flexible API access, dedicated support, advanced security features, and tailored billing and support options.
• Target Audience: Large enterprises, and businesses with complex web application needs.
• Ideal for: Large corporations, and high-traffic websites with strong security requirements.
• Benefits: Highly customizable Webflow features, enterprise-level support, maximum performance, and maximum security.
• Limitations: Even if the Webflow Enterprise pricing plan offers unlimited Webflow features, some may find it expensive.

‍

Webflow Pricing - E-commerce Plans

Webflow E-commerce Plans are pricing plans for making Webflow e-commerce websites.

We can find 3 Webflow e-commerce - Standard, Plus, and Advance plans that differ in their features, going from basic product management to advanced features like inventory management, payment processing, and marketing automation.

‍

Standard Plan

Standard Plan is the first Webflow's e-commerce plan, and it's good for online stores that are new in the business or still don't have many items to offer. Standard plan pricing is $42/mo paid monthly, and $29/mo paid yearly.

• Main Features: The Basic e-commerce plan includes all CMS plan features, allowing you to manage up to 2,000 CMS items. It supports 500 e-commerce items and charges a 2% transaction fee.
• Target Audience: Small businesses, online store startups.
• Ideal for: Both e-commerce individuals and small e-commerce stores.
• Benefits: Very affordable E-commerce plan for an entry point to e-commerce with basic features.
• Issues: Limited product and basic shipping options.

‍

Plus Plan

Plus Plan is an e-commerce plan for a slightly higher volume of online stores. Plus plan pricing is $84/mo paid monthly, and $74/mo paid yearly.

• Main Features: As an upgraded version of the Standard plan, This plan offers 5,000 e-commerce items, 10,000 CMS items, no transaction fees, and includes all features from the Business plan.
• Target Audience: Established e-commerce businesses.
• Suitable for: Medium-sized e-commerce stores, and Webflow agencies building e-commerce websites.
• Benefits: Enhanced features for established e-commerce businesses, better customer experience.
• Issues: Potential higher cost compared to the Standard plan.

‍

Advanced Plan

The third e-commerce Webflow pricing plan is for larger e-commerce stores, or for medium stores that want to grow their e-commerce business. Advanced plan pricing is $235/mo paid monthly, and $212/mo paid yearly.

• Main Features: Enterprise-level e-commerce features, 15,000 e-commerce items, 10,000 CMS items, no transaction fees, and includes all features from the Business plan.
• Target Audience: Large e-commerce businesses with high sales volume.
• Suitable for: Established e-commerce brands, and Webflow agencies handling large e-commerce clients.
• Benefits: Comprehensive e-commerce solution, advanced analytics, and high-level support.
• Issues: Highest cost of all of 3 E-commerce plans.

‍

Which plans Are Recommended for Who?

Now that we have more insights about what are the minimum features, benefits, and limitations of every Webflow pricing plan, we can deepen the story a bit.

Let's see which plans are mostly suitable for Webflow agencies, and from which plans freelancers and individuals can benefit the most.

• Webflow Agencies: Webflow agencies mostly benefit from the CMS and Business plans. The reason for this is that those plans have great features, versatility and the possibility to handle multiple clients. For larger Webflow agencies, one more plan that can be suitable is the Enterprise plan. This plan is a great option for Webflow agencies that have a high-end client base.
• Freelancers and individuals: For freelancers and individuals 2 plans are the most popular choices - Basic and CMS plans. Besides those two plans, the Standard e-commerce plan is also suitable for freelancers building small online stores.

‍

What is Webflow?

Webflow is a cloud-based CMS website builder that allows the creation of websites without coding. Webflow generates clean code in the background, allowing designers to focus on building modern, functional sites efficiently.

Webflow's intuitive designer tools, drag-and-drop functionality, and collaborative features make it ideal for both novice and experienced web designers.

Additionally, Webflow's CMS and e-commerce capabilities support dynamic content management and online store creation, while its SEO-friendly design and numerous integrations enhance marketing efforts.